Enhancing women farmers’ access to profitable markets by developing a toolkit for value-added post-harvest solar fruit drying, handling and utilization of horticultural crops contributes to implementation of the following Development Goals;
1. No Poverty
2. Quality Education
3. Gender Equality
The simplicity of a radio causes many to overlook its power as a communications tool. Yet as Joseph Sekiku, the founder discovered, radio plays a powerful and life-changing role in isolated communities. From a corner of his living room, Joseph pieced together his own radio station called FADECO Radio in Tanzania. The small desk, complicated with wires and radio equipment, hides the very simple set up of FADECO Radio. Using only his laptop, a mixer, a small transmitter and his mobile phone attached to FrontlineSMS with a custom made wire, Joseph Sekiku’s show reaches an audience of over 200 people. Using this homemade set up, he is able to share information on diverse topics, from agricultural advice to market information.
We believe that cross cultural programms are very important in that, they contribute enormously towards making the world a better place to live in. When two or more culture(or peoples) meet or interact, they share their life experiences.
So these offer a learning opportunity for those involved to realize their identities while at the same time, appreciating the other. And this opens the door for recognition of man as a human being among human beings.
FADECO Community Radio is a local radio in NW Tanzania. Its programming is characterised with a strong focus on rural development (65%) with the rest of the air time distributed among 25% news and general information and entertainment (culture, history, arts) at 10%. Agriculture takes the lions share of our programming.
The main challenges for a rural community radio are related to information/ content generation, repackaging, dissemination and feedback (monitoring to see if the message are making any meaningful impact on the listeners). In order to address this challenge, FRC 100.8 FM has sought to use the available ICTs both for content generation and for getting a feed back from the farmers or listeners. And here is how it works at FADECO:
Information gathering/ content generation
Farmers walk to FADECO to ask questions and report agriculture related problems or other concerns facing them. As a one stop centre for information, the staff at FRC 100.8 FM receive the questions, and pass them onto competent staff (who can respond or refer the questions to other experts or identify experts who can respond to the questions). Referrals to experts is normally done via email. Sometime internet searches are made. Sometimes searches are made in our offline resource base (compendia, books, cd-rom libraries).
Sometimes farmers send text messages to our office mobile number. In the past months, FRC 100.8 FM has signed a contract with a SMS management company in Dar es salaam and has been allocated 2 short code numbers. What the farmer does is to use his/ her mobile phone:
Go to write new Message: Write FR.. leave one space, write a question and then send to 15551 or Write EFR .. leave one space, write question and send to 15522.
The question is delivered directly to our computer via a web managed system. We are therefore able to print it off, respond directly or email the question to our experts.
The farmer receives a received note on his/ her mobile phone immediately to confirm the message is received at FADECO.
After the question/ request is processed, we make a radio program with the response. Unfortunately, we cannot call nor text individual farmers who send questions… we do not have the money. So when we have the answer, in a radio program, we just broadcast on radio to the benefit of the individual farmers that asked the question and of many other farmers who may be listening.
Use of ICT infrastructure by journalists
At FADECO COMMUNITY RADIO, the facility is making it possible, not only to provide the traditional telecentres services (internet and library services) but now in a big way, we are able to package, re-package and develop information into radio programs that are broadcast via FADECO RADIO. This is a big achievement.
This therefore also now underscores the involvement of journalists with FADECO TELECENTRE. To start with, fadeco radio has teamed with a number of journalists who provide news to the station; while at the same time, taking news to from the station. But specifically how do the journalists use the telecentre:
This is a rather fragmented narration of the general benefits of FADECO RADIO/ TELECENTRE to the general public and on how we are integrating different ICTs.